Roger Atkins

Roger Atkins

Roger Atkins

Founder, Electric Vehicles Outlook

Roger is a high-networked consultant within the EV arena, and a keen proponent of benign environmental technology — especially solar energy and renewable storage. Urbanisation, Connectivity, and Sustainability are the 3 key drivers as Roger sees it. He has comprehensive experience in automotive brand development — from initial vehicle research and design through to retail. With 25 years of experience in key positions at Volkswagen, Volvo, Virgin, Audi, Mercedes, and Ricardo, Roger has been blessed with a few trips around the block.

Roger was UK Audi Experience Manager in the mid-90s, witnessing the craft of Peter Schreyer with the Audi TT. He worked alongside Malcolm Gladwell at a P&G Seminar just as he published The Tipping Point. Roger was then involved in early-day internet retailing with Richard Branson at Virgin Cars, high-speed amphibious vehicles at Gibbs, hybrid taxis with Azure in 2005 at LTI, Modec electric delivery vans in 2007–2011, and part of the team at Ricardo shaping and witnessing the beating heart of innovation.

As an EVangelist, Roger sees the principal remaining challenge as infrastructure establishment, and also the need to educate and inform the consumer as to the many merits of EVs.